The Ukrainian project Ucare by FoodTech Shelf, which helps food producers from Ukraine establish connections with retailers in Europe and the USA, and the European Business Association have become information partners.

The organizations will direct joint efforts to support the Ukrainian economy and promote Ukrainian products abroad. The partnership between Ucare and EBA will consist of information support, help in finding business partners and exchange of experience.

The Ucare project unites Ukrainian manufacturers and Western supermarket chains, involving a number of partners in the promotion of Ukrainian goods: state institutions, embassies, business associations and development institutes. EBA is the largest association of foreign, European and domestic businesses in Ukraine. The Association includes representatives of the largest international and European enterprises, as well as companies of Ukrainian origin. The EBA's mission is to promote a favorable business climate in Ukraine and support the development of the country's economy.

Therefore, the cooperation between EBA and Ucare will provide Ukrainian enterprises with access to a wider range of information, experience and resources to help them succeed in the international market. This is a union, a synergy for the achievement of a common goal — the distribution of Ukrainian goods abroad, in particular, and culture in general, and the integration of Ukraine into the world economy.