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SHELF
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STOPPER
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BANNER
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PRICE TAG
Ukrainian products on the shelves of supermarkets around the world
U CARE ABOUT UKRAINE BY SUPPORTING THE ECONOMY AND HELPING TO DEFEND ITS FREEDOM
WE CARE ABOUT U SHARING THE BEST WE HAVE
About project
Ucare is a special non-profit project initiated by the leaders of the Ukrainian food market with the assistance of the FoodTechShelf international impact project, with the help of which a large grocery retailer will be able to support Ukrainian producers by creating a channel for working with Ukrainian companies, and create the shelves with popular Ukrainian products in the stores. And Ukrainian producers, in their turn, will be able to easily get into the largest retail chains around the world.
PROJECT RESOURCES
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Map of the Ukrainian market: 2000+ food and beverage producers
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FoodTech market map: 5000+ startups and 600+ industry players
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International trading platform
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Trading partners: 3000+ wholesale and network retail companies
Media
FOR RETAIL
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We will help develop a project to create a channel for attracting Ukrainian goods, taking into account the interests of the retail chain, while reducing barriers to interaction with manufacturers
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We will create an “eternal” landing page of your retail chain within this project with redirection of all relevant requests
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We will carry out one-time scouting of manufacturers throughout Ukraine using the data of a regularly updated market map and using the resources of all project partners. If necessary, Scouting can be repeated as often as you need.
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We will provide a free end-to-end white label platform that makes it possible to conduct both open and closed bidding for the sale or purchase of goods with all Ukrainian companies registered on the platform www.foodtechshelf.com
Popular products on promotional shelves
FOR MANUFACTURERS
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The opportunity to be represented in the largest retail chains around the world on special “Ukrainian shelves”
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Quick access to foreign markets and the ability to conduct transactions with trading partners from all over the world by placing trades on the international trading platform www.foodtechshelf.com
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Assistance in demand analysis, logistics, certification, localization, customization in the EU, USA and China. Assistance in financing and scaling production in Ukraine
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Development of own business and economy of Ukraine.
Demands
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Your goods are produced on the territory of Ukraine
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Your products are not represented in the foreign retail you are applying to
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The quality of goods corresponds to the norms of the EU and the USA
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Readiness to prepare the documents for export
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Enough production capacity for export
APPLY
Partners
The project partners are industry media, organizers of events and exhibitions, accelerators, universities, technology parks, associations, development institutes, business angels and investment funds
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Become a part of an international impact project supporting Ukrainian producers
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Share with us information about supermarkets that you can organize an intro with for the presentation of this project
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Post information about this project and our cooperation with you on your website in the news section, on social networks and send this news to your newsletter bases.
Team
Vlad Kitaigorodskyi
CO-FOUNDER, MANAGING PARTNER.
Marketing manager of the agro-industrial holding "MHP".
Creative direction. Development of communication strategies, visual brand concepts and project management. 3 years of experience in the organization and control of work accompanying the holding's brands at events, exhibitions, sporting events, concerts, festivals and other mass events up to 100,000 people.
3 years of experience in implementing HoReCa projects from concept to launch.
5 years of experience in creating hardware and software products.
In general, 8 years of project management experience in IoT, Crowdfunding, Digital Marketing, PR, Music, Media Production, FMCG
Max Karpiy
CO-FOUNDER, MANAGING PARTNER
Opinion leader in the event community, creator of the cult youth festival Z-Games and the winter fair CHRISTMAS ON THE PODOLI (2021-2022).
Secretary and coordinator of the FROM UKRAINE headquarters. The project helps women and children who were forced to leave the country because of the war.
GR-coordinator of cross-sectoral interaction of the headquarters with executive and legislative bodies.
He was an advisor to the Minister of Youth and Sports.
SERGEY CHEREMUSH
CO-FOUNDER, MANAGING PARTNER.
22 years of experience in the FMCG market in 7 countries.
The last 9 years has been focused on investments and the development of innovative projects in the FoodTech sector and related markets (Agro, Bio, Retail, HoReCa, Logistics, Adv).
OLENA ILCHENKO
CO-FOUNDER, MANAGING PARTNER
More than 10 years of experience in project management: definition and formation of project requirements and goals; communications between all parties involved in the project; settlement of the budget, resources, risks, deadlines, etc
Experience in launching new food/beverage products and services from scratch, preparing them for entry into the international market, recruiting staff, and the full cycle of NPD management.
Experience in introducing new brands to the market, sales in HoReCa, Food Retail, e-commerce.
Participation in local and international exhibitions, presentation and tasting of products.
ARTEM CHEREMUSH
CO-FOUNDER, MANAGING PARTNER
10 years of experience in the FMCG sector in the framework of business administration (finance, accounting, HR, lawyers, logistics, foreign economic activity, certification and contract manufacturing, office, etc.).
Vito House Business Managing Partner- the largest catalog food ingredients (more than 20,000 products from 300 manufacturers) for manufacturing bakery, confectionery, dairy and meat products, home and industrial winemaking and brewing, and also develops the production of its own trademarks.
Financial education.
OLESIA STOYKO
PARTNER, POINTER AGENCY
21 years in communications. Worked in journalism (TV, press, online), PR director of top Ukrainian and international companies.
Since 2012 - founder and managing director of PointeR Agency (TOP-10 in Ukrainian PR market), since 2018 - its co-owner, founder of research company PointeR Insight.
More than 6 years - PR consultant of the OSCE Project Office in Ukraine.
Profile direction – starting communications "from scratch"
OLEKSANDR SELIN
PARTNER, POINTER AGENCY
Has more than 20 years of experience in communications and journalistic education.
For more than 10 years, he worked professionally in mass media in various directions. Worked on the side of companies in PR departments and press services in management positions.
Since 2016, has been involved in the PR agency PointeR Agency, 4 of which are co-owners. 2017-2022 – PR consultant of the OSCE Project Office in Ukraine.
Key specializations: audit and strategy, work with mass media, anti-crisis.
Alina Kalmykova
PR MANAGER, WORLDWIDE
PR expert with 10 years of experience in implementing successful projects and creative solutions in the following sectors: energy, finance, marketing, domestic and foreign policy.
Managed projects and collaborated with JBS Foods, APEX Brasil, Kroll, European Commission Humanitarian Aid (ECHO), UNHCR, EBRD, Maersk, Schulmberger, Gazprom, EXPO2020, Blackshield Capital Group and others.
Specializes in: PR, PA, IR, GR, Personal branding (political technologies and first-person PR) in global format.
Galyna Melnyk
PR MANAGER, UKRAINE
11 years of experience in mass media of various directions. Since 2014, the specialized field of activity is PR and social media.
Work experience with international and Ukrainian companies: AB InBev Efes Ukraine, OSCE, UNICEF Ukraine, ENSO, SC "Providna", Universalna
The key specialization is the support of companies and projects in the format of "press office" and publicity.
Liliya Tereschenko
SMM
6 years of experience in PR and social media. Cooperation with international and Ukrainian organizations, companies and opinion leaders.
Clients include: AB InBev Efes Ukraine, UNICEF Ukraine, PinchukArtCentre, chains of medical institutions, Ukrainian Fashion Week, Paris Fashion Week, Ruslan Baginskiy, Barneys, Le Bon Marché, Selfridges, Dasha Kvitkova, Anton Ptushkin and others
Key specialization: building communications in social media "from scratch”
YURI SOTNIKOV
PARTNER, SEO, KOKONUT GROUP.
Managing partner of Digital Marketing Agency "KOKONUT Group"
Implementation of complex campaigns to bring enterprises to the foreign arena with the help of Internet advertising in Google and all popular social networks.
Experience of promoting sites in the USA and Europe in highly competitive niches - 10 years. Experience in building businesses "from scratch". Higher education BBA (Bachelor of Business Administration).
Building a marketing agency "from scratch", which in 2022 has more than 50 active clients in 20 countries of the world.US clients: Acumatica, Saint Bernard, BELLA+CANVAS, FleetCor & ExxonMobil.
Previously, he was the head of marketing in such large companies as Acronis, Star-Force and InfoWatch.
Olena Umanenko
PARTNER, SEO, KOKONUT GROUP.
A detail-oriented SEO specialist, a successful team leader for SEO promotion of sites in search engines, a mentor, a businesswoman, and a volunteer.
Worked in commercial banks, went from an intern to a technical director of one of the market leaders of Internet marketing agencies.
Organized work on SEO promotion in search engines of such projects as the Ukrainian regional TV channel "Open", the modern ice cream manufacturer - the company "Lasunka", the leading medical center "Daily Medical", the international jazz festival "Jazz on the Dnipro".
Practical experience in promoting Ukrainian, European, English-language sites, and building strong teams aimed at achieving the final result
Mykyta Bulgakov
PARTNER, TARGETING
Founder of Digi Agency advertising agency
Specialization in comprehensive involvement of customers in business through targeting, SMM and influence marketing.
Experience working with European companies: Orange, A-101, Montesa Group, Venit Group.
The biggest case: sale of 60 apartments in "Orange Life" with an average check of $56,000 through Inst/FB targeting.
Since the beginning of the full-scale invasion, I have helped on the information front in spreading the consequences of the war and helping Ukraine.
Nina Syrotyuk
ADVISOR, EKO-MARKET RETAIL CHAIN
Graduated the National Academy of Public Administration under the President of Ukraine.
Two technological educations.
10 years of management of the HoReCa network EPICENTRE. Extensive experience in enterprise management, operational management of 80 enterprises.
110 retail projects (bakery, confectionery, culinary, meat processing, salting, fish processing, preserves and launching of a caviar production enterprise, opening of fast food in food courts, restaurant).
Was engaged in the opening of production laboratories and their accreditation.
Experience in organizing events for up to 3,000 people, film festivals, Slavic bazaar. Took part in servicing EURO 2012.
For the effective management of the enterprise, was awarded the "STAR OF THE ECONOMY OF UKRAINE" order, degree in labor productivity in 2008, and a number of other awards. Psychologist and volunteer of the counseling center.
Oleg Kuznetsov
ADVISOR, CROWE ERFOLG UKRAINE
Financier. With more than 10 years of experience in professional consulting services: auditing, support and structuring of M&A transactions, building corporate legal structures, tax planning, company valuation, business planning and raising funds for the largest Ukrainian and multinational companies.
During his professional career, he has implemented more than 500 projects.
Crowe Erfolg Ukraine, Foundation Partner, transaction services, from 2019 to present. Member of Crowe Global - TOP10 largest audit networks in the world.
International audit company, Partner since January 2012.
Integrites LF, Head of project from January 2010-2012 - one of the largest law firms in Ukraine.
Sergiy Ivanov
ADVISOR, MHP AGRO HOLDING
1998-2002 - Assistant manager for foreign economic activity of MHP.
After the internship, he was approved for the position of manager, and then. about. manager for foreign economic activity of MHP.
2002-2004 - Head of the Import and Breeding Department of MHP.
2008-2013 - First Deputy Chairman of the Board of the MHP Design Institute.
2013-2017 - Head of the Logistics Department of the MHP Agricultural Holding.
2017-2020 - Deputy Head of the Board for Commerce MHP.
Since 2021 - Advisor to the Chairman of the Board of MHP.
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